Tuesday, June 19, 2007

Mobile Worker Panel

Strong panel discussion on the current state of the Mobile worker platform. Strong need to reduce the TCO of mobile phones. Strong need to take advantage of the functionality of the phone to drive business value. Security is key, but not a differentiators for a phone company. Not too much on Enterprise 2.0 style applications, but they will follow.

Key point is to identify a high value community, show how to leverage apps on mobile to generate value through this community. Take advantage of the users who are already "on their feet", supply mobile apps to them in a way that adds value, and they become the ROI proof for continuing to create mobile apps. Not sure who this is for us - we need to be sure to hit one out of the park right away with this functionality, and I do not think our vision workflow is a strong enough case. Even taking What's due for you and making available on blackberry doesn't feel like revenue enhancement.

I think we need to do a full focus group / user ethnographic study to see how they could be used. Tough sell.

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